Project Overview

This unofficial concept project was created as part of a creative competition to propose new flavor ideas for Nescafé. The idea centers around crafting a unique collection of coffee drinks, each inspired by the culture, aroma, and identity of a different world city. The aim was to blend storytelling, design, and flavor innovation into one cohesive visual and conceptual experience.

Each can in the collection captures the sensory essence of its city – from the cardamom-rich streets of Istanbul to the soothing lavender scent of Paris. The design combines vibrant colors and iconic architectural illustrations with sleek product packaging to create a modern, globally inspired product line.

This project showcases my ability to merge branding, product visualization, and narrative design into a unified concept tailored for a global brand.

DELIVERABLES
  • Label design
  • 3D rendering
YEAR

2022